FIRMR

Firmr is a modern skincare brand focused on science-backed formulations and premium design. To support the brand's launch and ensure consistency across every touchpoint, I developed a comprehensive brand guidelines document and a suite of branded applications.

The project involved translating the existing visual identity into a practical, easy-to-use brand system, defining logo usage, typography, colour specifications, imagery, layout principles and brand applications. I designed the guidelines publication and created a range of branded assets to demonstrate how the identity could be applied consistently across print, packaging, marketing materials and digital communications, ensuring a cohesive and scalable brand experience.